Aug 27

Written by: Bill McElree
Friday, August 27, 2010 4:47:36 PM 

Yesterday I did a site visit to a small local golf course that specializes in garden party weddings complete with tent, garden and all the open air feel one expects from the description.  But what struck me was the owner’s attention to the needs of the bride.  She acted as wedding coordinator, banquet captain, ensures the groom is ready to go for an on-site wedding and is the same person the bride signed the contract with.  When I saw her passion and attention it literally brought tears to my eyes.

Perhaps my emotions had been primed because earlier I met with the manager of a hotel near where I live.  She is simply one of the nicest people. Sincere, funny and a real drive for customer service.  We started talking about the upcoming visit by Jane Dayus-Hinch from Wedding S.O.S. September 19th and she was getting excited because weddings matter!  That same weekend she is hosting a wedding for one of her employees and couldn’t wait to be pull off an amazing evening.  That’s taking personal service to another level.

What was similar with both women was that they ‘get it’.  Weddings ARE important.  We are creating a day in which a bride and groom isn’t distracted by the little things from the celebration of their relationship.   From simple décor lighting to the style of wedding cake everything should be designed to take her breath away and draw her deeper into the celebration of that love between two people.  It is our job as wedding professionals to take her to a place where the only response is “Wow”.